Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex aromatic compounds through cross-coupling reactions, such as Suzuki or Heck reactions, where the bromine atom acts as a reactive site. The benzyloxy group provides solubility and can act as a protecting group for phenols during multistep syntheses. It is also employed in the development of functional materials and ligands for catalysts due to its stable ether linkage and reactive halogen functionality.