Used as an intermediate in organic synthesis, particularly in the preparation of functionalized aromatic compounds for pharmaceuticals and agrochemicals. Its bromo and methoxy groups allow for selective cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex molecular architectures. The tert-butyl groups provide steric bulk, which can influence regioselectivity and stability in reaction pathways. Commonly employed in research settings to develop novel bioactive molecules and advanced materials.