Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. The bromine substituent acts as a versatile leaving group in aromatic reactions, enabling facile substitution with nucleophiles or participation in transition metal-catalyzed cross-coupling reactions, such as Suzuki or Stille couplings, to form more complex aromatic compounds. The methoxymethoxy (MOM) group serves as a protecting group for the hydroxyl functionality, which can be readily removed in later synthetic steps, offering flexibility in building intricate molecular structures. Commonly employed in the development of active ingredients for crop protection agents due to its favorable stability and reactivity profile. Also utilized in research settings for constructing substituted benzene derivatives in drug discovery.