Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. Its structure allows for selective functionalization on the aromatic ring, making it valuable in building complex organic molecules. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions to form carbon-carbon bonds. Also utilized in the preparation of liquid crystals and organic electronic materials due to its stable aromatic core and substituent positioning. The bromine atom serves as a good leaving group, facilitating nucleophilic aromatic substitution under mild conditions.