Used primarily as a synthetic intermediate in organic chemistry, this compound serves in the construction of complex aromatic and vinyl systems. Its bromovinyl group enables cross-coupling reactions, such as Suzuki or Heck couplings, allowing the formation of conjugated systems useful in materials science, particularly in developing organic semiconductors or liquid crystals. The tert-butyl group provides steric bulk and stability, making it valuable in modifying electronic properties of aromatic frameworks. It is also employed in pharmaceutical research for building blocks where controlled substitution and reactivity are required.