This chemical is primarily utilized in organic synthesis as a versatile building block for constructing more complex molecules. Its structure, featuring both bromine and iodine substituents, allows for selective functionalization through various coupling reactions, such as Suzuki or Sonogashira couplings. This makes it valuable in the development of pharmaceuticals, agrochemicals, and advanced materials. Additionally, it can serve as an intermediate in the synthesis of liquid crystals, which are essential in display technologies. Its stability and reactivity also make it suitable for use in research and development of novel organic compounds.