Used in organic synthesis as a versatile intermediate for constructing complex aromatic compounds. It is particularly valuable in cross-coupling reactions, such as Suzuki or Sonogashira couplings, due to the presence of both bromine and iodine atoms, which allow for selective functionalization. This compound is also employed in the development of pharmaceuticals and agrochemicals, where the methyl group can influence the biological activity of the final product. Additionally, it serves as a building block in material science for creating advanced organic materials with specific electronic or optical properties.