Used primarily in organic synthesis, this compound serves as a versatile intermediate in the production of more complex molecules. Its bromo and iodo substituents make it highly reactive in cross-coupling reactions, such as Suzuki and Sonogashira couplings, enabling the formation of carbon-carbon bonds. The methoxy group can influence the electronic properties of the molecule, making it useful in the synthesis of pharmaceuticals, agrochemicals, and materials science applications. Additionally, its structure allows for selective functionalization, aiding in the development of specialized organic compounds.