This chemical is primarily utilized in organic synthesis as a versatile intermediate for constructing complex aromatic compounds. Its unique combination of bromine, iodine, and methoxy substituents allows for selective functionalization through cross-coupling reactions, such as Suzuki or Sonogashira couplings, making it valuable in pharmaceutical and agrochemical research. Additionally, it serves as a precursor in the development of liquid crystals and organic electronic materials due to its ability to modify electronic properties. The presence of multiple halogens also enables its use in metal-catalyzed transformations, aiding in the synthesis of fine chemicals and advanced materials.