Used primarily in organic synthesis, this compound serves as a key intermediate in the production of more complex molecules. It is particularly valuable in the pharmaceutical industry for the development of active pharmaceutical ingredients (APIs). Additionally, it finds application in the synthesis of specialty chemicals and fine chemicals, where its benzyloxy, bromine, and methoxy groups enable further functionalization. In research settings, it is employed to study reaction mechanisms and to develop new synthetic methodologies. Its versatility makes it a useful building block in the creation of diverse chemical structures.