This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex compounds. It is often employed in the pharmaceutical industry for the development of active pharmaceutical ingredients (APIs), particularly in the synthesis of drugs targeting neurological or cardiovascular conditions. Its structure, featuring both a bromo and methoxy group, makes it a valuable building block for creating molecules with specific biological activities. Additionally, it is used in research settings to study reaction mechanisms and to develop new synthetic methodologies. In material science, it can serve as a precursor for the synthesis of specialty chemicals or polymers with unique properties.