Used as an intermediate in the synthesis of pharmaceuticals and fine chemicals, particularly in the development of bioactive molecules. Its functional groups—bromine, hydroxyl, and methoxy—allow for selective chemical modifications, making it valuable in constructing complex organic structures. Commonly employed in cross-coupling reactions, such as Suzuki or Heck reactions, to form carbon-carbon bonds in drug discovery. Also utilized in the preparation of natural product analogs and heterocyclic compounds with potential therapeutic activity.