Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to its reactive bromo and hydroxyl groups. Its structure allows for selective functionalization in organic reactions, making it valuable in the development of active ingredients in crop protection products. Also employed in research for creating novel antioxidants, as the phenolic core combined with methyl substituents enhances radical scavenging potential. Commonly utilized in cross-coupling reactions such as Suzuki or Heck reactions to build complex aromatic systems in medicinal chemistry.