Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of brominated aromatic compounds. Its protected phenol group allows selective reactivity in multi-step organic reactions. Commonly employed in the preparation of bioactive molecules, including kinase inhibitors and antimicrobial agents. Also utilized in the construction of complex natural products where regioselective functionalization is required. The benzyl ether group can be easily removed under mild conditions, making it valuable in protective group strategies during synthesis.