Used as a key intermediate in the synthesis of pharmaceuticals and fine chemicals, particularly in the development of psychoactive substances and analogs of natural products. It serves as a building block in organic reactions, especially in coupling reactions where the bromine atom allows for further functionalization via metal-catalyzed cross-coupling such as Suzuki or Heck reactions. Its methoxy-substituted phenol structure makes it valuable in the preparation of bioactive molecules, including potential neuroactive compounds and antioxidants. Also employed in research settings for the controlled synthesis of substituted phenols and in the study of reaction mechanisms involving halogenated aromatic systems.