Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. It serves as a building block in the formation of complex molecules due to the presence of both bromo and phenolic functional groups, which are amenable to cross-coupling reactions such as Suzuki or Ullmann reactions. Commonly employed in the development of bioactive compounds, including potential drug candidates targeting neurological and inflammatory conditions. Also utilized in the synthesis of natural product analogs and functionalized aromatic compounds for research purposes.