Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of active ingredients for anti-inflammatory and analgesic drugs. Featuring a bromo substituent ortho to a secondary alcohol on a 5-methylphenyl ring, its structure enables selective transformations in organic reactions, such as nucleophilic substitutions or carbon-carbon bond formations, making it valuable in constructing complex molecules. Commonly employed in research settings for designing new bioactive compounds and in the preparation of chiral building blocks for asymmetric synthesis.