Used as an intermediate in the synthesis of agrochemicals and pharmaceuticals, particularly in the development of herbicides and fungicides. It serves as a building block in organic reactions due to the presence of both bromo and phenolic functional groups, enabling cross-coupling reactions such as Suzuki or Ullmann couplings. Also employed in the preparation of antioxidants and stabilizers for polymers and industrial materials. Its tert-butyl group contributes to steric hindrance, enhancing selectivity in synthetic pathways.