Used as an intermediate in the synthesis of dyes and pigments, particularly in the production of azo dyes due to its amine functionality and bromine substituent that facilitates coupling reactions. Its diethoxy groups enhance solubility and influence the electronic properties of the aromatic ring, making it valuable in fine chemical synthesis. Also employed in the development of pharmaceuticals and agrochemicals where substituted anilines are key structural motifs. The compound's reactivity allows for further functionalization through cross-coupling reactions, useful in creating complex organic molecules for research and industrial applications.