Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of dyes and pigments. It serves as a building block in the production of certain triarylmethane dyes and functionalized aniline derivatives. Its bromo and methoxy groups allow for selective cross-coupling reactions, making it valuable in organic synthesis and medicinal chemistry for creating complex aromatic structures. Also employed in the preparation of photochromic and electroactive materials.