This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex compounds. It is particularly valuable in the development of pharmaceuticals and agrochemicals, where its structure allows for the introduction of specific functional groups. The presence of the bromo and cyano groups makes it a versatile building block for constructing heterocyclic compounds, which are often key components in active pharmaceutical ingredients. Additionally, it can be employed in the synthesis of dyes and pigments, leveraging its ability to form stable, colored complexes. Its reactivity with various nucleophiles and electrophiles also makes it suitable for use in cross-coupling reactions, which are essential in creating advanced materials and fine chemicals.