Used primarily as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for creating more complex molecules due to its reactive bromine and ester functional groups. The compound is often employed in coupling reactions, such as Suzuki or Heck reactions, to form carbon-carbon bonds. Additionally, it is utilized in the development of specialty chemicals and materials, including polymers and surfactants, where its structure allows for tailored modifications. Its stability and reactivity make it valuable in research and industrial applications for synthesizing target compounds efficiently.