Used primarily as an intermediate in organic synthesis, particularly in the development of pharmaceutical compounds. It serves as a building block in the preparation of kinase inhibitors and other biologically active molecules targeting inflammatory and oncological pathways. Its bromo and isopropoxy functional groups allow for further derivatization through cross-coupling reactions, making it valuable in medicinal chemistry for structure-activity relationship studies. Also employed in the synthesis of indazole-based analogs for potential CNS-active agents.