Used as a key intermediate in the synthesis of bioactive molecules, particularly in pharmaceuticals targeting anticancer and anti-inflammatory agents. Its conjugated structure allows for participation in photochemical reactions, making it useful in the development of fluorescent probes and optoelectronic materials. Also employed in organic synthesis to construct complex heterocyclic systems through cycloaddition or Michael addition reactions. Shows potential in medicinal chemistry due to its ability to interact with enzymes and receptors as a structural analog of natural flavonoids.