Methyl 2,2-dimethylphenylacetate is widely used in the fragrance and flavor industry due to its pleasant, fruity, and floral aroma. It serves as a key ingredient in the formulation of perfumes, cosmetics, and personal care products, enhancing their scent profiles. Additionally, it is utilized in the production of synthetic flavors for food and beverages, contributing to the creation of fruity or berry-like notes. Its stability and compatibility with other ingredients make it a valuable component in various industrial applications.