Used in the synthesis of fragrances and flavoring agents due to its aromatic aldehyde structure and phenolic hydroxyl group. It serves as an intermediate in the production of perfumes, particularly those with floral or sweet notes. Its isopropyl substitution enhances oil solubility and stability, making it suitable for use in cosmetic formulations and essential oil additives. Also employed in the development of agrochemicals and pharmaceuticals as a building block for more complex molecules.