Helenien is widely used in the fragrance industry due to its strong floral aroma with green and slightly fruity nuances. It is a key ingredient in high-end perfumes, where it acts as a fixative to enhance the longevity of volatile top notes. Its stability under various pH conditions makes it suitable for use in soaps, lotions, and fine fragrances. Helenien also finds application in flavor compositions for tobacco and certain confectionery products, where it imparts a fresh, dewy character. Due to its low skin sensitization potential, it is preferred in dermatologically tested personal care products.