Used primarily as an intermediate in organic synthesis, especially in the production of fragrances and flavoring agents. It serves as a building block in the creation of more complex aromatic compounds due to its stable benzene ring and reactive alkyl groups. Its derivatives can be found in consumer products such as perfumes, cosmetics, and household cleaners, where it contributes to pleasant scents. Additionally, it may be employed in research settings for developing new chemical entities in pharmaceuticals or agrochemicals.