Santalol is widely used in the fragrance industry due to its rich, woody, and balsamic aroma that is characteristic of sandalwood. It serves as a key ingredient in perfumes, soaps, lotions, and cosmetics, where it acts as a fixative to prolong the scent. Its soothing and warm notes make it valuable in aromatherapy products for promoting relaxation and reducing stress. Santalol is also used in incense and room diffusers for its long-lasting fragrance. Additionally, it has mild antimicrobial and anti-inflammatory properties, which support its use in natural skincare formulations. Due to its pleasant scent and stability, it is often included in high-end fragrance blends and luxury personal care products.