Used as an intermediate in organic synthesis, particularly in the production of fragrances and flavor compounds due to its aromatic and reactive α,β-unsaturated ketone structure. It serves as a building block in the synthesis of more complex molecules, including pharmaceuticals and fine chemicals. Its conjugated system allows for participation in Michael addition reactions, making it valuable in creating carbon-carbon bonds in synthetic pathways. Also employed in research settings for developing novel organic compounds with potential biological activity.