Used in flavor and fragrance formulations for its minty, cooling aroma, similar to peppermint. Common in oral care products like toothpaste, mouthwash, and chewing gum to enhance freshness. Added to cosmetics and personal care items such as lip balms and skin creams for sensory appeal. Serves as a flavor modifier in food and beverages, contributing to mint-flavored products like candies. Used in pharmaceutical products to relieve muscle aches or skin irritations due to its cooling and relaxing effects. Investigated for potential insect-repelling properties in natural pesticide formulations.