Used as an intermediate in the synthesis of liquid crystals for display technologies. Employed in the production of fragrances and flavoring agents due to its pleasant, sweet, floral odor. Serves as a building block in pharmaceuticals, particularly in the development of anti-inflammatory and antimicrobial agents. Also utilized in the preparation of UV absorbers for cosmetics and plastics, providing stability against sunlight degradation. Its derivative esters are common in perfumery for their fixative properties.