Used in flavor and fragrance formulations for its fresh, minty aroma. Common in oral care products like toothpaste and mouthwash to provide cooling sensation and pleasant taste. Added to cosmetics and personal care items for scent and sensory effect. Employed in aromatherapy and topical analgesics for its mild cooling and soothing properties. Also serves as a flavor modifier in food and beverage industries, enhancing mint and fruit flavor profiles.