Used in cosmetics and perfumery for its pleasant floral-fruity scent, hexyl salicylate acts as a fragrance ingredient that enhances the stability and longevity of scents in lotions, creams, and fine fragrances. It is valued for its mild, sweet aroma and ability to serve as a fixative, helping other volatile fragrance components last longer on the skin. Due to its low irritation potential, it is commonly found in leave-on skincare products and sun care formulations where both sensory appeal and skin compatibility are important.