Atranol is primarily known for its use in the fragrance and perfumery industry due to its strong, oakmoss-like scent. It is often employed as a scent modifier or fixative in perfumes, soaps, and cosmetic products to enhance and prolong the fragrance. However, due to its high potential to cause skin sensitization and allergic reactions, its use has been restricted or limited in many consumer products, especially in the European Union. It is also used in research settings to study contact dermatitis and allergic responses, serving as a model allergen in patch testing and immunological studies.