Used as a fragrance ingredient in cosmetics and perfumery due to its sweet, floral, balsamic odor. Commonly found in soaps, lotions, and scented products to enhance aroma. Also serves as a flavoring agent in some food products, providing a fruity, wintergreen-like note. Occasionally used in topical formulations for its mild counterirritant and soothing properties, though less common than other salicylates for therapeutic use.