This chemical is primarily utilized in organic synthesis, particularly as a building block for the development of more complex molecules. Its structure, featuring a bromophenyl group and difluoroethanol moiety, makes it valuable in pharmaceutical research for creating potential drug candidates. The bromine atom allows for further functionalization through cross-coupling reactions, while the difluoroethanol group can enhance metabolic stability in bioactive compounds. Additionally, it is employed in material science for the synthesis of specialty chemicals and polymers, where its unique properties can impart specific characteristics to the final product.