Potassium laurate is widely used in the production of soaps and cleansers due to its excellent surfactant properties. It effectively reduces surface tension, allowing for the removal of dirt and oils from various surfaces, making it a key ingredient in personal care products like shampoos, facial cleansers, and body washes. In the cosmetics industry, it is valued for its ability to create a rich lather and provide a gentle cleansing experience. Additionally, it is utilized in household cleaning products, such as dishwashing liquids and laundry detergents, for its ability to emulsify grease and grime. Its mild nature also makes it suitable for use in formulations designed for sensitive skin.