Neryl isobutyrate is widely used in the fragrance and flavor industry due to its pleasant, fruity, and floral aroma. It is commonly incorporated into perfumes, cosmetics, and personal care products to impart a fresh, sweet, and slightly citrus-like scent. In the food industry, it serves as a flavoring agent, enhancing the taste of various products such as candies, beverages, and baked goods with its fruity and berry-like notes. Its versatility and appealing scent profile make it a popular choice for creating natural and synthetic fragrance compositions. Additionally, it is sometimes used in aromatherapy for its calming and uplifting properties.