Geranyl isovalerate is widely used in the fragrance and flavor industry due to its pleasant, fruity, and floral aroma. It is a key ingredient in perfumes, cosmetics, and personal care products, where it imparts a sweet, rose-like scent. In the food and beverage sector, it serves as a flavoring agent, enhancing the taste of products such as candies, baked goods, and beverages with its fruity and berry-like notes. Additionally, it is utilized in the pharmaceutical industry to mask unpleasant tastes and improve palatability of medicines. It is also employed in aromatherapy for its calming and uplifting properties, often found in essential oil blends designed to reduce stress and promote relaxation. Its versatility makes it a valuable component in both sensory and therapeutic applications.