Menthyl isovalerate is widely used in the flavor and fragrance industry due to its refreshing, minty, and slightly fruity aroma. It is commonly incorporated into products like chewing gums, candies, and breath fresheners to provide a cool, pleasant sensation. Additionally, it is utilized in personal care items such as toothpaste, mouthwashes, and skincare products for its soothing and aromatic properties. In aromatherapy, it is valued for its ability to create a calming and invigorating atmosphere. Its versatility makes it a popular choice for enhancing sensory experiences in various consumer goods.