Used in perfumery for its pleasant floral, honey-like aroma, phenethyl cinnamate is a common fragrance ingredient in soaps, cosmetics, and scented products. It helps enhance and stabilize scent profiles due to its moderate volatility and good odor persistence. Also found in some flavor formulations, it imparts sweet, balsamic, and fruity notes in small concentrations. Its natural occurrence in certain essential oils makes it valuable in natural fragrance blends. Additionally, it is studied for potential antimicrobial and skin-conditioning properties, though such uses remain limited to research contexts.