Used primarily as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. Its ester functionality and aromatic ring make it suitable for use in fragrance compounds, contributing to fruity or floral notes in perfumery. It also serves as a building block in the synthesis of more complex molecules, including active pharmaceutical ingredients, where the methyl and phenyl groups aid in modifying solubility and bioavailability. Additionally, it may be employed in research settings for developing new synthetic routes or studying reaction mechanisms involving ester derivatives.