Used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its structure allows for further functionalization, making it valuable in constructing complex molecules. The presence of the bromophenyl group enables cross-coupling reactions, such as Suzuki or Heck reactions, for building biaryl systems. The ester group can be hydrolyzed to the corresponding carboxylic acid or reduced to an alcohol, offering versatility in synthetic pathways. Commonly employed in medicinal chemistry for modifying scaffold properties like lipophilicity and metabolic stability.