Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. Its ester and methoxy functional groups make it suitable for use in coupling reactions and as a building block in the development of more complex aromatic compounds. Commonly employed in fragrance synthesis due to its stable aromatic ester structure, contributing to sweet, fruity, or floral notes in perfumery. Also utilized in research settings for the preparation of substituted benzoic acid derivatives.