Used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and fine chemicals. It serves as a building block in the preparation of complex molecules due to the presence of both ester and methoxy functionalities, which can undergo selective transformations. Its aromatic structure and electron-donating methoxy group make it suitable for use in ligand design for catalytic systems. Also finds application in the synthesis of fragrances and flavoring agents owing to its phenyl ester moiety, which can contribute to odor characteristics. Additionally, it may act as a model compound in studies of ester hydrolysis kinetics and reaction mechanisms in aromatic systems.