Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Its α,β-unsaturated ester structure makes it suitable for Michael addition reactions and other conjugate additions, enabling the construction of complex molecules. Commonly employed in the development of bioactive compounds, including potential cardiovascular agents and anti-inflammatory drugs. Also utilized in the preparation of fragrances and flavoring agents due to its aromatic character. Serves as a building block in the synthesis of natural product analogs, especially those containing dimethoxyphenyl motifs.