Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and fine chemicals. Its ester and aromatic functionalities make it suitable for coupling reactions and derivatization processes. It is particularly valuable in the development of active pharmaceutical ingredients (APIs) where substituted phenylpropanoate structures are required. The presence of a methoxy group adjacent to the reaction center allows for controlled reactivity in cyclization or condensation reactions. It may also find use in the synthesis of agrochemicals and specialty polymers due to its structural stability and functional versatility.