Used in the synthesis of pharmaceutical intermediates, particularly in the production of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its aromatic and ester functionalities make it a valuable building block in organic synthesis, especially in reactions involving carbon-carbon bond formation. Commonly employed in the development of fragrances and flavoring agents due to its pleasant aromatic profile. Also utilized in the preparation of liquid crystals and functional materials in specialty chemical industries.