Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its hydroxyl and ester functional groups allow for selective reactions, making it valuable in constructing complex molecules. Commonly employed in the development of active pharmaceutical ingredients (APIs) where aromatic ester derivatives are required. Also utilized in fragrance synthesis due to its aromatic character and ability to undergo transformation into larger, more complex odor-bearing molecules. Its derivatives may appear in UV absorbers and specialty polymers due to enhanced stability and reactivity profile.